C-Model is a fintech startup ran by three black women in the US, which naturally inspired us to work with them. They are underdogs in their industry, which is dominated by men, so they wanted to stand out and show that they’re worthy.
They have created a revenue forecasting software, which helps CEOs make better financial decisions and be able to visualise their data. Therefore, they wanted to create a brand that shows them as a modern, techy company.