Obsidian Drinks are a startup whose product is a ready-to-drink alcoholic beverage. They approached us right at the start of their journey, when the business was just a concept.
We’ve been through the whole business journey with Obsidian, helping with initial brand strategy, identity, packaging, website design & build, social media and even sales and marketing budgeting.
COVID-19 caused a lockdown which changed the way that people socialised. The ready-to-drink market capitalised on this situation with many looking for ways to enjoy themselves at home. Obsidian Drinks had not yet obtained the funding they needed to be able to send their drink to production and reach the market for all the buzz.
The challenge was to pitch to investors a brand that had longevity and was not just taking part in a trend. We needed to show that Obsidian is here to stay and that it’s a great product regardless of whether there is a pandemic or not.
We created a pitch deck for Obsidian Drinks that successfully landed them the funding that they needed to get started. We also created a killer brand that is sleek, but also inviting, all the while supporting BAME artists.
We created content for their social media profiles even while they did not have a product and had an interim informational website that could be accessed while we built the e-commerce website.
We have secured them partnerships with big brands, including a major venue for their official product launch.
We offered this startup a true full-service experience, all completed in-house.
